Finra’s HR Team wanted to create a seamless fitness and wellness program that had a targeted reach to all of
its 17 US Regional locations. The messaging needed to resonate well with Finra’s diverse employee
population, meet the logistics and scheduling needs of all employees, and be innovative in its design and
delivery. Finra specifically requested a user-friendly, online wellness platform, serving multi-cultural and
demographic populations with a variety of touch points, including nutrition education, a variety of fitness and
wellness programming, and health challenges competitions that had built-in incentives and prizes.